The Business Firestarter

Self-Guided Digital Course

Coming Fall 2021.

The High-Impact, Zero-Fluff
Online Course 
Launch & Grow a Business You Love

So, you know you want to start your own business. Now what?

I talk to aspiring small business owners every single day. And do you want to know their most common concerns before getting started?

I don't know where to start.   -   There's so much to do and I feel overwhelmed.   -   I'm not ready.   -   I don't know what I want to offer or how to price it.   -   I'm afraid I'll fail.   -   There seems to be so much that I don't know.  -   I have no idea where I'll find clients.   -   I don't know how I'll find the time or resources to make it happen.

With this sea of concerns readily available, it's no wonder so many people opt to take a long swim in its depths before ever (if ever) taking action on their business dreams.

I designed this 12-week framework to address all of these aspiring small business owner concerns, plus much more, based on my expertise as a marketing and business strategist. 

After helping my coaching clients successfully start and grow their businesses with this framework, I'm now offering it in a self-guided and more financially accessible course format.

 When you give yourself the gift of working through this framework, you'll find yourself breaking the limiting loops you're trapped in and shaking up your self-limiting beliefs.


You’ll gain clarity on your vision, clearly define your brand, build a strong business plan and design your marketing strategy.

Oh, and you'll actually launch your business.

This is your Business Firestarter. online course.

Who Do We Help?

This online course is designed for aspiring entrepreneurs looking to start a service-based business, including:

  • Coaches

  • Consultants

  • Freelancers

  • Fitness and Wellness Providers

  • Healers and Light Workers

  • Business Service Providers

  • Other virtual service providers

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What the Firestarters have to say...

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I took Geri's Business Firestarter course, and the “ROI” was so much more than I could have ever expected. I developed a no-nonsense plan of action, and I felt confident in the direction I’m heading. Geri’s course worked so well that I am actually booked BEFORE my launch 

Sarah O'Neill

If you are looking to launch (or scale) a biz, Geri is THE coach to work with and The Business Firestarter is the structure you didn't know you needed. Geri cuts through the fluff, simplifies, and gives you the "must have" roadmap to turn your idea into a reality. Before working with her, I spent 6 months paralyzed by self limiting beliefs and telling myself I would work on my business when I have the time. Within 10 weeks, I progressed further than I could have imagined. I am on the verge of launching and could not have done it without her (and the building block framework she developed).


Tiff Weil

The Business Firestarter
Digital Course
Will be Available Fall 2021


A 12-week self-guided digital course that guides you through the full Business Firestarter framework.

  • Access to 12 online modules guiding you through the full Firestarter framework

  • Weekly module releases to help with accountability

  • Video tutorials & instruction

  • In-platform support ​

  • Pre-Enrollment Bonus: Access to a live kick-off call.

Investment $899

Coming Soon!

The 12-Week Crriculum

Over the course of this program, you will learn and work through The Business Firestarter framework via weekly live educational sessions with Geri (including group Q&A), videos and exercises in the digital platform, and weekly homework assignments.


Before the program even begins, gain access to the digital platform, where you'll learn how to lay a strong foundation for the weeks ahead. Includes a bonus exercise, as well as helpful business resources.*


Gain tools to navigate self-limiting beliefs, common fears, imposter syndrome and more to achieve an entrepreneurial mindset.


Identify money mindset blockers, work towards a money positive mindset and learn to overcome any resistance to sales.


Let's dream big, gain clarity on your vision and define a brand and messaging that's in alignment with the life you want.


Clearly define your financial goals and the offerings, pricing and milestones that will set you up for success in achieving them.


Build your operational MVP (minimum viable product) so that you can deliver on your service-based offering.


Create your plan for your upcoming Network Launch in Week 9. This generates awareness for your business and offerings with your network and gets things rolling.


Learn content creation best practices so you can build effective network launch announcements.


Dive into profile optimization, keyword planning and other strategies for becoming a highly discoverable business.


It's time to launch! Engage in your first public campaign to generate awareness for your brand and invite people to the value of your offerings.


Now that the ball is rolling, let's define your marketing channels and develop a full-funnel strategy to find, engage and convert clients.


Build our strategies for each of your selected marketing channels. Learn how to design campaigns, plan your content and generate tactics in alignment with your goals.


Combine all of your planning, actions and to-do's into one clearly defined action roadmap that you can follow for the next 3 months.

*Please note that this program does not offer in-depth education, strategy or advice surrounding the topics of legal business structure or other legal matters, taxes or business accounting.

The Business Firestarter is a class that I thought I needed, but I didn't know how much I needed it. The class covered every aspect of both starting a new business and launching new offerings. Not only was Geri informative but she was validating, personable, and inspiring throughout the class. The invaluable material are things that I will use in both my professional and personal life.


Elise Silver

Silver Linings Doula & Nanny Services

About The Course Instructor

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Geri Paige Butner is a former startup and corporate marketing leader turned Business Coach, Speaker and Entrepreneur.


After an intense decade of launching brands and growing businesses from the ground up, she broke free of the 9-5 hustle to make a living on her own terms doing what she loves.


Leveraging her high-impact Business Firestarter framework, Geri helps aspiring and current small business owners start and grow income-generating businesses they love.


Her business coaching programs and courses help free you from the boxes you've been put in and awaken you to your potential so you can live life unlimited.

Any Questions?


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