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Business Firestarter

Group Coaching Program

Build a business you love in 13 weeks, without the struggle or overwhelm.

The next business firestarter will be held in 2023.

The High-Impact, Zero-Fluff Way to
Launch or Reset Your Business

Imagine launching or upleveling your business in just 13 weeks with the support of a community, the guidance of an expert coach, and the step-by-step process of a framework that works.

For the Aspiring Business Owner

Imagine finally having the clarity, direction, and support you need to fully launch your business. What would it mean to you to sign your first clients? What would it feel like to have the freedom to work when and where you want? How powerful would it be to support a life you love by sharing your gifts and expertise with others?

For the Current Business Owner

Imagine aligning your business so powerfully with your vision that you feel inspired again. What would it mean to you to achieve your financial goals each month? How would it feel to simplify and focus your offerings and marketing? How would you show up in your business if you knew exactly how you'd take it to the next level?

Who's it for?

This group coaching program is ideal for current and aspiring small business owners looking to start or grow a service-based business.

  • Coaches

  • Consultants & Freelancers

  • Fitness & Wellness Providers

  • Healers & Light Workers

  • Business Service Providers

  • Digital Course or Product Creators

  • Other virtual service providers


Building a Business Doesn't Have to Be a Struggle

Will it challenge you? Sure! Will it expose you to the unknown? Absolutely. Will it be easy? Not always! But it does not have to be painful, overwhelming, or depleting.

The Business Firestarter saves you from the struggle.

With this program, you can say goodbye to...

Countless hours spent Googling, trying to weed through hundreds of resources that all have a different perspective

Putting tons of energy and effort into a business that isn't set up to meet your financial goals

Wondering how to apply what you've learned to your own unique situation

Feeling alone and isolated as you work through imposter syndrome and fear

Allowing indecision, lack of clarity, or open-ended questions to paralyze you in inaction

Feeling lost and overwhelmed, without a clear direction and strategy

Getting trapped in the spiral of planning and preparing instead of making it happen

Trying to find the time and space to work on making it all happen

Wondering what you're doing wrong and not knowing what to do differently 

Spending your precious time and resources on things that are not moving the needle

I took the Business Firestarter course, and the “ROI” was so much more than I could have ever expected. I can’t recommend it enough. I met an incredible group of women who are equally passionate. I developed a no-nonsense plan of action, and I felt confident in my direction. This course worked so well that I am actually booked BEFORE my launch. Thank you Geri for your guidance and ability to hold space for all of us. Geri is incredible, and I am so grateful. 

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Sarah O'Neill

The Business Firestarter program was everything I needed and more. It provided all the support, information, resources, and community one would need to start a profitable business. It honestly exceeded my expectations. Every week the information became more and more valuable. Geri, along with the rest of the group members, provided such a safe space for community, asking questions and gaining the confidence to move forward with your plans and ideas. I highly recommend this program to anyone who has a business idea but is struggling to get started.

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Leeza Smith

Rant & Release Community Circles

The Leeza Rants Podcast

The Next full business firestarter
Will be held in 2023

Join the waitlist to reserve your spot

What's Included?

12 Live Educational & Group Coaching Sessions

12 Bonus Videos from Guest Experts

Weekly Exercises & Step-by-Step Guidance through the Framework

Optional Weekly Coworking Pods

Digital Platform Access for 6 Months After Program End

Pairing with Accountability Partner

Networking Access to Private Firestarter Alumni Group

Live Session Recordings

Honestly? I gained more knowledge about launching small, attainable, scalable startups in this 12-week program than I did in a year-long entrepreneurship course in my business degree.

If I didn't take this course, I would still be in a spiral of self-doubt. This course was the pedal-to-the-metal that I needed to jolt me out of my own fears and insecurities and actually start building the projects that I'm passionate about.


From the moment I first chatted with Geri, I knew The Business Firestarter was going to be like boarding an airplane to a new destination...and breaking the sound barrier on the way. This program is fast-paced, engaging, empathetic, tough-loving – it is the perfect antidote to any thoughts of "My idea isn't great" or "I couldn't run my own business!"

Geri is a coach who not only provides the training regimen but who also runs alongside the team. It's hard to find someone who is so passionate about being all of those things, and I am so grateful for the opportunity to have learned so much from her!



The 13-Week Journey

Over the course of this program, you will learn and work through The Business Firestarter framework via weekly live sessions with Geri, group Q&A, in-platform videos and exercises, and weekly homework assignments.

Week 0

Before the program even begins, gain access to the digital platform, where you'll learn how to lay a strong foundation for the weeks ahead.

Week 1
Mindset Mastery

Gain tools to navigate self-limiting beliefs, common fears, imposter syndrome and more to achieve an entrepreneurial mindset.

Week 2
Money Mindset

Identify money mindset blockers, work towards a money positive mindset, and learn how to overcome resistance to sales.

Week 3
Brand Guidelines

Let's dream big, gain clarity on your vision, and define a brand that is in total alignment with the life you want and the impact you'll make.

Week 4
Business Planning

Clearly define your financial goals and the offerings, offering funnel, pricing, and milestones that will put you on the path to achieving them.

Week 5
Offering Creation

Define and build your minimum viable service or digital product, or revamp your existing offerings so they're ready to go live.

Week 6
Launch Strategy

Start creating your campaign plan to launch your new business or new offerings to your existing network so you can begin monetizing them.

Week 7
Catchup Week

Take the week to catch up on the exercises from Weeks 1-6. There is no live session this week but the optional coworking pod is on.

Week 8
Content Creation

Learn content strategy and best practices that you can implement in both your launch campaign and always-on marketing.

Week 9

Dive into profile optimization, keyword planning, SEO, and other strategies for becoming a highly discoverable business.

Week 10
Attract Success

Choose your launch date (some people launch in Week 10!). Learn how to master the art of balance in doing + being in success.

Week 11
Marketing Funnel

Let's define your marketing channels and develop a full-funnel strategy to find, engage, and convert your ideal clients.

Week 12
Channel Strategy

Built out strategies for each of your marketing channels. Learn how to design campaigns and plan your tactics in alignment with goals.

Week 13
Map & Commit

Combine all of your work into an actionable roadmap that you can follow for the next 3-6 months. Learn tools for productivity and focus.


Investment Options

Pay in Full

1 Payment of


Payment Plan

3 Payments of

$649 / month

Meet Your Guest Experts

Gain access to 12 Bonus Videos from experts in their field! There's so much to gain from these value-packed videos, which range from guided meditations to how-to tutorials to focused deep dives.

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Prep to Scale™: Choosing Your Business's Legal Entity

By Autumn Witt Boyd

Founder, Lead Attorney of The AWB Firm


Break the Chains of Self-Limitation with Hypnosis

By Nicole Hernandez

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Career and Business Clues from Your Astrological Birth Chart

By Emily Nachazel

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How to Make Bulletproof Decisions With Inner Wisdom

By Tatiana Hafez

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Communicating Your Why Through Copywriting

By Mikaela Bolling

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From Routine to Ritual: How to Introduce Creative Containers

By Lindsay Herr

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The Energetics of Money

By Misty Lynch, CFP®, Investment Advisor 


Visual Branding 101: How to Make Yourself Memorable

By Liz Theresa

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The Best Small Business Tools

By Suvd Tsolmon

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Using Manifestation to Grow Your Business

By Sara Cardinale, Purpose & Success Coach


Let's Get Ranking! An Introduction to SEO

By Rachel Schardt

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The Truth About Meditation

By Alex Bynum, Spiritual Guide & Healer

If you are looking to launch (or scale) a biz, Geri is THE coach to work with and The Business Firestarter is the structure you didn't know you needed. Geri cuts through the fluff, simplifies, and gives you the "must have" roadmap to turn your idea into a reality. Before working with her, I spent 6 months paralyzed by self limiting beliefs and telling myself I would work on my business when I have the time. Within 10 weeks, I progressed further than I could have imagined. I am on the verge of launching and could not have done it without her (and the building block framework she developed).


Tiff Weil

BONUS: One Month Free Coaching

Every member of The Business Firestarter is eligible to receive one month of free small group coaching following the end of the program, if they meet the following requirements:

Attend all 12 live sessions

Complete all in-platform exercises

Meet Your Business Firestarter Coach

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Hi, I'm Geri

I'm a former startup and corporate marketing leader turned successful six-figure entrepreneur, and wow do I have a lot to share with you.

I've served as a leader in business strategy, marketing strategy, brand development and so much more...

Over the past decade, I developed a powerful approach to launching and growing businesses from the ground up, and turned my expertise into a business launch framework that actually works.

It works so well, in fact, that I earned $10k in my second month as a business coach, and now enjoy the freedom of consistent five-figure months while working under 40 hours per week.

It is my mission to combine coaching and leadership with my business and marketing expertise to help you achieve the freedom you want in life via small business ownership.

Are you interested in The Business Firestarter,
but still have questions?

Schedule a 15-minute Chat with Geri

Geri's program allowed me to stop just thinking about starting my new business and instead taking actionable steps to launching. Geri's guidance and support was crucial to feeling the confidence I needed to put my vision into reality. Her weekly lessons were full of useful nuggets and built off each other so that by the end I had a thoughtful plan on how to launch successfully. I'm so grateful to the amazing women she gathered in this program- I learned from each and every one of them. I got from this program exactly what I was hoping for: support and accountability.

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The Business Firestarter is a class that I thought I needed, but I didn't know how much I needed it. The class covered every aspect of both starting a new business and launching new offerings. Not only was Geri informative but she was validating, personable, and inspiring throughout the class. The invaluable material are things that I will use in both my professional and personal life.


Geri’s coaching provides knowledgeable guidance, enthusiastic motivation, and kind-hearted support. The Business Firestarter Group Coaching Program was well-organized, gave me a sense of clarity around complex topics, provided me with insights about myself in relation to my business, and supported me in moving forward when I encountered obstacles or had questions. Now that I have completed the program, I possess the information, structures, and mindset that I need to address all the tasks that I must accomplish in order to start my business. Thank you Geri for giving me the tools and the confidence to set up my business for success.

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Coach Jen (Jenifer Kirin)

Synerjen Coaching

looking for the 6-week accelerated business firestarter?

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